厚牛作

Hou Niuzuo builds a bold visual language around its burgers. A heavy wordmark, red and black palette, and expressive bull symbol run through the menu, packaging, and small brand objects. Close-up food imagery keeps the product at the center of the identity.

厚牛作以汉堡为视觉中心，运用厚重字标、红黑配色与鲜明的牛形符号，串联菜单、包装和品牌周边。近距离的食物影像让产品的分量感成为整套形象的主角。